Introduces students to the key debates, concepts, theories and approaches as they have developed within both gender and media studies Takes a very contemporary approach embracing debates around 'post-feminism' and the impact of new media, but also includes historical examples and scholarship, which allows students to see the wider context and to understand that current debates are not entirely new Clearly structured with a focus on three main themes: 'producing', 'representing', and 'consuming', providing students with a broad overview of gender-related issues in media and communication studies Broad themes are brought to life with a variety of examples from different media forms and different global contexts, enabling students to apply what they are learning to tangible examples. The second edition has been thoroughly updated with more contemporary global examples from popular culture, more on masculinities, and more attention to intersectionality throughout.

Introduces students to the key debates, concepts, theories and approaches as they have developed within both gender and media studies Takes a very contemporary approach embracing debates around 'post-feminism' and the impact of new media, but also includes historical examples and scholarship, which allows students to see the wider context and to understand that current debates are not entirely new Clearly structured with a focus on three main themes: 'producing', 'representing', and 'consuming', providing students with a broad overview of gender-related issues in media and communication studies Broad themes are brought to life with a variety of examples from different media forms and different global contexts, enabling students to apply what they are learning to tangible examples. The second edition has been thoroughly updated with more contemporary global examples from popular culture, more on masculinities, and more attention to intersectionality throughout.